Houston School of Massage
Challenge:
Update the look of the existing website for this well established massage therapy school while improving the conversion ability.
Approach:
The client needed to update the website to reflect the soothing and calming effect its services could and would have on its clients. An earth tone color scheme was chosen to communicate this along with new photography. The photography which was chosen is designed to communicate the effects of the service on the client while communicating some of the elements used to accomplish this soothed state. Forms were added to all pages of the site which allowed the visitor to either set up an appointment or to sign up for a massage therapy course.
Results:
The client has enjoyed an improved appearance and better communicating who they are visually with their website. The ability to convert web traffic to clients was made easier with clearly defined forms. All this was accomplished without affecting the search engine optimization efforts that were already in place.