Can You Spot the Addict

Challenge:

Create a print ad which highlighted the ability of trained professionals to spot and help those struggling with the disease of addiction.

Approach:

To show that the disease of addiction can touch anyone a variety of photos of people of various ages, ethnic and genders were chosen. The light blue background is meant to communicate a soothing feeling. The text is large and bold in the headline to immediately draw attention to the readers eye. Finally the call to action to reach out for help with identifying and ultimately getting help for those with addiction issues.

Results:

The ad was successful enough to be reused multiple times as it was resized and reused for several different publications.