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AAA Budget Office Furniture

Challenge:

Create a logo to rebrand a spin off of a well known office furniture dealer.

Approach:

Officemakers has been a name in remanufactured steelcase and refurbished furniture for some time when they decided to launch to brand what had previously been just a part of their business selling as is furniture that wasn’t going to be refurbished. The name was chosen to take advantage of the classified ads section, while the colors are bright and meant to attract the viewer immediately. The tag is meant to communicate that the furniture will be at a price that cannot be beat.

Results:

The rebranding of the as is portion of the office furniture dealers business was a success. The logo actually inspired the creation of a character / spokesperson based the main salesperson.

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